The recognition was for Southwestern's consumer awareness blog, www.southwesterndifference.info, which sets out to educate about door-to-door safety, the dangers of traveling sales crews and to distinguish between legitmate and disreputable door-to-door direct sellers.
NACAA, based in Nashville, represents over 160 government agencies and 50 consumer offices in the U.S. and abroad. The Association supports the role of government agencies, its members, Corporate Partners and consumers in ensuring an honest, safe, informed marketplace, and in promoting consumer protection, education, enforcement and business responsibility in a competitive economy. Southwestern Company has been a long-time friend to the Association and a NACAA member and Corporate Partner for the past three years.
The ACE Awards, "Achievement in Consumer Education," are NACAA's annual awards program available to government, nonprofit or educational organizations, private companies, media professionals and International agencies. Eligible entries are made up of consumer-based educational materials, programs or media features.
The award was presented by Elizabeth Owens, Executive Director of NACAA and Jim Rabbitt, 2009 President of NACAA and Director, Bureau of Consumer Protection, Wisconsin Department of Agriculture, Trade and Consumer Protection. It was accepted by Trey Campbell, Southwestern's Director of Communications at an awards luncheon at the NACAA conference.
This is the second award the blog has won. In April, it and five other Southwestern blogs, were recocognized by the Public Relations Society of America - Nashville Chapter as a 2009 Parthenon Award winner in the New Media - Blog category.
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